Bradford & Bingley will be the new name on Bradford City’s shirts next season.
The company takes over as kit sponsor from JCT600 which announced it was ending it’s long-running deal ealier this year.
Bradford & Bingley also sponsors the Bantams’ Valley Parade ground.
City chairman Julian Rhodes said: “Bradford & Bingley is a national company based in Bradford and we are delighted they have deepened their already strong support of City.
“This new deal is a significant increase in the level of support the bank is putting into the club.”
The new home shirt features broad claret and amber stripes on the front and the away kit returns to plain blue.
Replica kits will be on sale next month.
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